CLAIM YOUR WHITE SPACE
by LINDA A FANARAS
About the Book
“Claim Your White Space” is a must-read for B2B leaders, marketers and branding professionals looking to gain a competitive edge and get ahead. This book guides readers in identifying and leveraging their unique positioning through the power of white space - the unclaimed territory in the market where you can carve out your own niche and differentiate yourself. Whether you’re a new brand or repositioning an existing one, “Claim Your White Space” is the critical resource for unlocking your full potential in an overly complicated and crowded market.
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