In our experience, most of our platform owners are not techy nerds. They typically have a message to share to the world and like to create content and products as well as serve their customers.
They don't want to worry about the techy stuff. Our approach is to help our platform owners get the best outcomes.
We believe the next-level SaaS "social platform" or "all-in-one business system" will be a significant opportunity in the marketplace for entrepreneurs.
If you want to create a real growth-based sustainable business, my advice is to focus on building your own complete system; become independent from "Big Tech" so you can't be banned or throttled. Use them to send traffic to your own assets like a website, recurring membership, online e-commerce shop, or e-learning platform, and build your own audience.