Welcome to the Evolvepreneur (After Hours) Show
I am your Special Host Mechelle McDonald
Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business.
My very special guest today is Daryl Fletcher ...
Daryl Fletcher discussed his HEIGHT method for building thriving business communities and cultivating customers. The acronym HEIGHT stands for keeping people Hungry, Engaged, Interested and Interactive, Growing, and Talking. Daryl explained each letter in detail using examples from his horse ranch business. He stressed the importance of capitalizing on trending topics, building an email list, and centralizing branding across social media to attract and retain customers. Daryl grew his revenue from $2000 to six figures in one year by applying this framework. He engaged the audience with his passionate storytelling style and memorable rule of three approach.
- Daryl Fletcher discusses the "HEIGHT method" for building a thriving business community - keeping potential customers Hungry, Engaged, Interested/Interactive, Growing, and Talking.
- Horses have strong mirror neurons that allow them to pick up on human emotions and behaviors, similar to how entrepreneurs should understand customer trends.
- Entrepreneurs need to create hunger and excitement around their products/services through captivating previews and identifying their unique "sizzle".
- Keeping customers engaged involves hosting interactive events, encouraging user-generated content, and fostering two-way conversations.
- Staying interested in refreshing content as tastes change and building interactive elements like contests and challenges.
- Providing growth opportunities for customers like ebooks, webinars, and mentorship programs to acquire new skills.
- Keeping existing customers happy through loyalty programs and community building initiatives.
- Capitalizing on trending topics to keep the brand top-of-mind and generate word-of-mouth marketing.
- The importance of building an email list to directly market to leads and generate revenue from existing customers.
- Centralizing brand presence across social media profiles for consistency and ease of discovery online.
About The Show
Evolvepreneur (After Hours) Show features guest stories about entrepreneurs and their journeys from startup, growth to success.
If you're looking to succeed with quick start concepts for online entrepreneurs, this brand new show reveals how startup entrepreneurs or someone looking to start, grow or reboot their online business can understand how to create specific strategies to build their list, make offers and connect with their best buyers.
We want to help entrepreneurs make a real difference and navigate the messy world of startup or re-launch.
Also, visit https://evolvepreneur.app/podcast/show to grab your free copy of #1 International Best Selling Book "Evolvepreneur Secrets for Entrepreneurs".
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