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Welcome to the Evolvepreneur (After Hours) Show

I am your Special Host Richard Wray

Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business.

My very special guest today is Ryan Holck ...

In this episode, Ryan Holck, a seasoned speaker, marketer, and brand messaging strategist, shares insights into mastering self-promotion for businesses. With 20 years of experience, Ryan is the creator of the Distill Your Story framework, which helps brands identify their unique narrative, simplify messaging, and strategically deliver it. The framework involves defining target audience, problem-solving, and value proposition, resulting in clear messaging. Ryan employs creative techniques like "mad libs" to articulate businesses engagingly. Success stories abound, as businesses using this framework experience substantial growth in budgets and revenues, attributing it to the clarity achieved in their messaging.

Key Moments:

  • Ryan Holck helps brands identify their unique story, simplify their messaging, and deliver it strategically through his Distilled Your Story Framework.
  • The framework involves identifying the target audience, their key pain points, and how the brand solves those problems.
  • Working through the framework helps brands clarify their messaging and avoid assumptions that others understand without context.
  • Testing draft messages through techniques like "mad libs" helps brands get initial content out there for feedback.
  • Applying the framework process resulted in one nonprofit's budget tripling over several years due to improved messaging.
  • The most common marketing mistake is assuming people have more context than they do and not starting explanations from the beginning.
  • Messaging should be tailored to different outlets like social media vs magazines by emphasizing different elements.
  • AI can help identify if messaging is clear based on its ability to understand, and can prompt initial content ideas.
  • The key is to start strategically by defining the messaging framework before tackling individual tasks.
  • Ryan is working on a book and online resources about 7 core stories every business should be able to tell.

About The Show

Evolvepreneur (After Hours) Show features guest stories about entrepreneurs and their journeys from startup, growth to success.

If you're looking to succeed with quick start concepts for online entrepreneurs, this brand new show reveals how startup entrepreneurs or someone looking to start, grow or reboot their online business can understand how to create specific strategies to build their list, make offers and connect with their best buyers.

We want to help entrepreneurs make a real difference and navigate the messy world of startup or re-launch.

Also, visit to grab your free copy of #1 International Best Selling Book "Evolvepreneur Secrets for Entrepreneurs".

Subscribe and get immediate access!

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Sponsored by—"Your All In One Business System".

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