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Welcome to the Evolvepreneur (After Hours) Show

I am your Special Host Richard Wray

Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business.

My very special guest today is Caterina Sullivan ...

Caterina Sullivan is a passionate social entrepreneur and activist who guides businesses towards sustainability and growth. She grew up in a small business family and has a strong background in value-led entrepreneurship. Caterina discusses how mastering value-led entrepreneurship, which aligns a business's economic, social and environmental goals, is key to success. She provides examples of how smaller businesses are often already doing great sustainable work but don't communicate it effectively. Caterina advises businesses to develop a step-by-step sustainability plan that includes policies around inclusion, community engagement and environmental practices. She emphasizes the importance of being honest about a business's sustainability journey and shortcomings.

Key Moments:

  • Caterina is a passionate social entrepreneur and activist who guides businesses towards sustainability and growth.
  • Caterina grew up working in her parents' small business and developed a passion for small businesses and their impact on communities.
  • Caterina believes that connecting with customers through shared values is key to successful entrepreneurship.
  • Caterina helps businesses develop sustainability plans that address economic, social, and environmental factors in a step-by-step approach.
  • Sustainability plans can help small businesses win larger contracts and tenders by demonstrating their commitment to sustainability.
  • Inclusion and giving back to the community are important aspects of Katarina's approach to sustainable entrepreneurship.
  • Caterina encourages honesty and self-reflection from businesses about their sustainability journey, as perfection is not the goal.
  • Caterina sees an opportunity for businesses to differentiate themselves by embracing sustainability and values-led entrepreneurship before it becomes standard practice.
  • Caterina runs a product-based business that caters to neurodivergent individuals and is transparent about its sustainability efforts.
  • Caterina provides education and resources to entrepreneurs and the broader community through podcasts, webinars, and social media.

About The Show

Evolvepreneur (After Hours) Show features guest stories about entrepreneurs and their journeys from startup, growth to success.

If you're looking to succeed with quick start concepts for online entrepreneurs, this brand new show reveals how startup entrepreneurs or someone looking to start, grow or reboot their online business can understand how to create specific strategies to build their list, make offers and connect with their best buyers.

We want to help entrepreneurs make a real difference and navigate the messy world of startup or re-launch.

Also, visit to grab your free copy of #1 International Best Selling Book "Evolvepreneur Secrets for Entrepreneurs".

Subscribe and get immediate access!

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Sponsored by—"Your All In One Business System".

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