Michael Solomon

User Last seen: 3 Mar 2023

US flag United States

https://www.michaelsolomon.com/

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About Me

Michael “wrote the book” on understanding consumers. Literally. Hundreds of thousands of business students have learned about Marketing from his books including Consumer Behavior: Buying, Having, and Being -- the most widely used book on the subject in the world. Much in demand as a keynote speaker, Michael often is asked to provide briefings to global executive teams who want significant increases in their bottom line and who understand that’s accomplished by a deeper connection with their customers. As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia, U.S.A.) and an industry consultant, Michael combines cutting-edge academic theory with actionable real-world strategies. Michael’s mantra: We don’t buy products because of what they do. We...

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	Title	Date

	Title	Date
	EPS04:31 [Michael Solomon] Profit from Disruption	01 Mar 2023