As a young man with a reputation for being a finance geek, friends and family would regularly ask, “Mel, can you look over my investments”. After scrutinizing dozens of annual reports and portfolios, Mel was flabbergasted at the pattern he saw. Many hard-working, intelligent & successful people had invested in unsuitable plans. They were convinced to buy a product they didn’t need or had badly designed policies that would not yield the returns they could have. They were relying on these investments to support them when they were older, and these investments were trapped in low-performing funds that would get swallowed up by tax. And if they could move their money, they’d wasted precious years when they could have been accumulating more wealth. These people had no idea that they’d been ill-advised or that their entire future would be compromised. The advice they had followed would impact their future, but by the time they realized their errors, it would be too late to fix it, and they’d have to live out their golden years with less financial security than they deserved. If they had honest, well-informed guidance based on accurate information, their entire future would be different. Determined to do things differently, Mel founded Financed Premiums. Mel set out with one goal: to provide every individual with the unbiased advice, and impeccable service, that is usually reserved for the elite. While he’s known for his piercing sharpness and astute financial expertise, all agree that Mel’s most impressive characteristic is his unyielding honesty. His clients know that he always has their best interests at heart, and that he’ll go above and beyond expectations to help them achieve their financial goals. Today, Mel and his growing team find their greatest joy in helping their clients make well-informed, accurate financial decisions so they build long-term wealth and leave the meaningful legacy they envision. Mel Lieber T: E: About Mel