Migara (or Migs) founded Peacelily in 2018 to address the need for a healthier sleep solution for Australians. With the mattress market dominated by polyurethane memory foam, Migs sought to advocate for latex knowing it is more natural, non-toxic and can still be made affordable. Founded in Perth where he grew up with scientist parents, Migs then moved Peacelily to business hub Melbourne. With his Engineering and Finance background, Migs has steered Peacelily to lead the latex mattress industry in terms of quality, affordability and consumer education on sleep health.