About Me
Sam White is the multi-award winning CEO of Freedom Services, a UK based group of companies including Action 365, Pukka Insure and Freedom Brokers, and Stella Insurance in Australia. Having started her first company in 1999 aged just 24 in her sister’s conservatory, 20 years later she employs over 150 staff with offices in Cheadle, Cheshire, and Sydney, Australia with a turnover of £18million. Sam prides herself on operating a true meritocracy. A vocal supporter of equal rights in the workplace. Motivated by a desire to change the insurance industry for the better and level the playing field, Sam is a vocal supporter of diversity, equality, innovation and above all, making business human. Freedom Services Group’s brand promise is “Doing Right By You” and Sam is an advocate of doing right by...