Welcome to the Evolvepreneur (After Hours) Show
I am your Special Host Richard Wray
Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business.
My very special guest today is Deb Fribbins ...
Retail veteran Deb Fribbins founded DEB Developing Excellence in Business to support startups and small businesses in achieving their goals. She emphasizes the importance of planning using her 5 Ds framework: define, determine, devise, deliver, and dissect. Deb advises businesses to differentiate themselves through personality and adapt to local events. Having a dynamic website and evolving marketing plan is crucial. Her book offers practical advice based on her extensive retail experience to help entrepreneurs avoid common mistakes.
Key Moments:
- Being agile and adapting to local events and customer needs is important for business success, especially for small businesses. Large corporations can lose this agility.
- Personality and differentiators are key for small businesses to compete against large corporations. They need to promote themselves, not just their products.
- Having a marketing plan and evolving the business and website constantly is crucial to stay relevant and compete with companies like Amazon.
- Planning is important to reduce stress. Businesses need to define goals, determine factors that affect them, devise plans, implement plans, and dissect what worked and what didn't.
- Events and promotions tied to customer interests can draw people into stores.
- Training and mentors can make a big difference for employees.
- Having insurance, an ABN number, and a business plan is important from the start, even for small businesses.
- Changing store layouts and promotions regularly can significantly increase sales.
- Educating customers on why they need products can be more effective than just showing products.
- Focusing on solving customer problems and making their lives easier will attract more business.
About The Show
Evolvepreneur (After Hours) Show features guest stories about entrepreneurs and their journeys from startup, growth to success.
If you're looking to succeed with quick start concepts for online entrepreneurs, this brand new show reveals how startup entrepreneurs or someone looking to start, grow or reboot their online business can understand how to create specific strategies to build their list, make offers and connect with their best buyers.
We want to help entrepreneurs make a real difference and navigate the messy world of startup or re-launch.
Also, visit https://evolvepreneur.app/podcast/show to grab your free copy of #1 International Best Selling Book "Evolvepreneur Secrets for Entrepreneurs".
Subscribe and get immediate access!
Want to be a guest on the show?
Apply here: https://evolvepreneur.app/page/guestapplication
Sponsored by Evolvepreneur.app—"Your All In One Business System".
