Welcome to the Evolvepreneur (After Hours) Show
I am your Special Host Richard Wray
Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business.
My very special guest today is Anthony Murphy ...
This episode discusses driving business growth in challenging times with guest Anthony Murphy, founder of digital growth agency Attention Media. Anthony gained experience in his family's business before starting his podcast and agency. He emphasizes the importance of leaning into difficulties and finding opportunities during crises. Anthony explains how he grew his agency during the pandemic by shifting operations online and continuing marketing. Core values and communicating what a business stands for are also discussed as important for building trust. Preparing for difficulties and having fallback plans, like what is often needed for farming, was another lesson. Cutting marketing budgets during challenges was identified as a common mistake, as new customer acquisition is critical for sales. Anthony is focused on continuing to innovate and scale his agency while providing new employment opportunities.
Key Moments:
- Anthony Murphy is the founder of Attention Media, a digital growth agency. He discusses how he grew his business during challenging times like the pandemic
- Anthony gained experience in business operations from working in his family's business for over a decade. This experience helped lay the foundations for running his own agency.
- To drive growth in tough times, Anthony recommends leaning into challenges and seeing them as opportunities to improve processes and innovate.
- Maintaining core values and communicating them to customers is important for building trust and brand equity.
- Having a local presence provides advantages like understanding local communities and economies better.
- The six pillars of business - marketing, sales, product, operations, finance, and people - all require attention to ensure continued progress.
- Cutting marketing budgets is a common mistake, as lack of awareness can undermine sales and growth.
- Finding efficiencies to still invest in top performing marketing channels improves chances of growth.
- Having difficult conversations and tackling uncomfortable tasks is often necessary for progress.
- Anthony recommends connecting with him on Instagram to discuss helping businesses and networking.
About The Show
Evolvepreneur (After Hours) Show features guest stories about entrepreneurs and their journeys from startup, growth to success.
If you're looking to succeed with quick start concepts for online entrepreneurs, this brand new show reveals how startup entrepreneurs or someone looking to start, grow or reboot their online business can understand how to create specific strategies to build their list, make offers and connect with their best buyers.
We want to help entrepreneurs make a real difference and navigate the messy world of startup or re-launch.
Also, visit https://evolvepreneur.app/podcast/show to grab your free copy of #1 International Best Selling Book "Evolvepreneur Secrets for Entrepreneurs".
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