Welcome to the Evolvepreneur (After Hours) Show
I am your Special Host Mechelle McDonald
Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business.
My very special guest today is Michael Solomon ...
Michael “wrote the book” on understanding consumers. Literally. Hundreds of thousands of business students have learned about Marketing from his books including Consumer Behavior: Buying, Having, and Being -- the most widely used book on the subject in the world. Much in demand as a keynote speaker, Michael often is asked to provide briefings to global executive teams who want significant increases in their bottom line and who understand that’s accomplished by a deeper connection with their customers. Michael is a Contributor at Forbes.com, where he writes about issues related to consumer behavior, marketing and retailing. Michael’s latest book is The New Chameleons: How to Connect with Consumers Who Defy Categorization (Kogan Page, 2021). This title recently won the NYC Big Book Award in the Marketing & Sales/PR category.
About The Show
Evolvepreneur (After Hours) Show features guest stories about entrepreneurs and their journeys from startup, growth to success.
If you're looking to succeed with quick start concepts for online entrepreneurs, this brand new show reveals how startup entrepreneurs or someone looking to start, grow or reboot their online business can understand how to create specific strategies to build their list, make offers and connect with their best buyers.
We want to help entrepreneurs make a real difference and navigate the messy world of startup or re-launch.
Also, visit https://evolvepreneur.app/podcast/show to grab your free copy of #1 International Best Selling Book "Evolvepreneur Secrets for Entrepreneurs".
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