Welcome to the Evolvepreneur (After Hours) Show
I am your Special Host Richard Wray
Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business.
My very special guest today is Amy Cook ...
Amy Cook, founder of Stage Marketing, discusses how her agency helps businesses with full-funnel marketing, digital strategies, and experiential marketing. She emphasizes the importance of understanding customer data and not getting distracted by hype around new technologies. While AI tools can help with efficiency, Amy notes that human creativity and personal touches are still needed to build strong connections with customers. Small businesses are discussed, with advice about carefully managing budgets, researching industry benchmarks, and avoiding too-rapid expansion. Amy also talks about how her agency assists healthcare companies in acquiring new facilities to help them grow while maintaining their mission of improving patient outcomes.
- Amy Cook is the founder and CEO of Stage Marketing, a full-service digital marketing agency specializing in healthcare and real estate.
- She has a PhD background but started the agency out of necessity when her husband lost his job at Lehman Brothers during the 2008 financial crisis.
- Stage Marketing takes a "revenue operations" approach, focusing on the entire customer journey from sales to experience to grow clients' revenue.
- Many startups make the mistake of trying to do too much marketing with too many channels and people without understanding what really drives revenue for their business.
- Small businesses are critical for innovation, progress, and keeping economies strong, so governments should support protections and opportunities for them.
- When expanding, founders should avoid growing too quickly and understand benchmarks for allocating budgets appropriately between marketing and sales.
- Data analysis is key to understanding what really drives business and avoiding wasting money on ineffective tactics.
- While new technologies like AI create hype, solid business fundamentals are still needed to succeed.
- The human touch will help businesses stand out from purely automated offerings.
- Stage Marketing uses AI to help clients do more effective and efficient marketing.
About The Show
Evolvepreneur (After Hours) Show features guest stories about entrepreneurs and their journeys from startup, growth to success.
If you're looking to succeed with quick start concepts for online entrepreneurs, this brand new show reveals how startup entrepreneurs or someone looking to start, grow or reboot their online business can understand how to create specific strategies to build their list, make offers and connect with their best buyers.
We want to help entrepreneurs make a real difference and navigate the messy world of startup or re-launch.
Also, visit https://evolvepreneur.app/podcast/show to grab your free copy of #1 International Best Selling Book "Evolvepreneur Secrets for Entrepreneurs".
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