Welcome to the Evolvepreneur (After Hours) Show
I am your Special Host Richard Wray
Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business.
My very special guest today is Brandon Willington ...
Brandon transitioned from being a DJ to excelling in event promotion and digital marketing. He gained recognition for his innovative use of Facebook ads in promoting nightclubs and festivals in Perth. Brandon subsequently founded his digital marketing agency, serving diverse clients. He stressed the significance of effectively managing client expectations and communication to establish realistic goals. An illustrative case involved assisting a WiFi hotspot company in reaching its target audience through clever ad copy. Brandon also addressed the challenges encountered by agency founders when scaling and learning to delegate. In sum, the podcast offers valuable insights for digital marketers and agency owners seeking practical advice.
- Brandon started his career as a DJ and club promoter in Perth, Australia where he learned about event marketing and driving attendance.
- An early interest in Facebook ads led Brandon to deeply research advertising techniques and apply them to promote nightlife events.
- Brandon's hyperfocus and expertise in digital marketing made him the go-to guy for event promotion in Perth.
- Over time, Brandon's side hustles grew into a full-fledged digital marketing agency with clients across various industries.
- The agency works with major music and entertainment brands to promote their festivals and events.
- Managing client expectations is a priority, focusing on clear communication from the start about what can realistically be achieved.
- Creative targeting strategies are sometimes used to ensure the right audience sees an ad rather than the widest reach.
- Providing constant communication and rapid responses to clients helps build strong, trusting relationships.
- Not having a clear goal or understanding of success is a common client mistake that needs to be addressed.
- Brandon sees potential in developing marketing training content for businesses to scale the agency's impact.
About The Show
Evolvepreneur (After Hours) Show features guest stories about entrepreneurs and their journeys from startup, growth to success.
If you're looking to succeed with quick start concepts for online entrepreneurs, this brand new show reveals how startup entrepreneurs or someone looking to start, grow or reboot their online business can understand how to create specific strategies to build their list, make offers and connect with their best buyers.
We want to help entrepreneurs make a real difference and navigate the messy world of startup or re-launch.
Also, visit https://evolvepreneur.app/podcast/show to grab your free copy of #1 International Best Selling Book "Evolvepreneur Secrets for Entrepreneurs".
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