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Evolvepreneur® (After Hours)

As a time-poor, typically underfunded online entrepreneur who receives so much conflicting advice about the best ways to grow your business, how can you compete with the big end of town without any of the resources they have at their disposal?

Our mission is to start a revolution that will help entrepreneurs easily establish their own complete business system that can compete with the big end of town and mainstream social media platforms.

We want to help entrepreneurs make a real difference

Join us today where we dig deep with our guests and get you the best blueprints so you can fast-track your business...

Episodes

EPS06:59 [Lori Highby] ​​​​​​​Meeting Overload - Focusing On What’s Important vs Urgent

Welcome to the Evolvepreneur (After Hours) Show I am your Special Host Mechelle McDonald Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business. My very special guest today is Lori Highby ... Lori Highby, a podcast host, speaker, educator, and founder of Keystone Click, a digital marketing agency, possesses extensive cross-industry expertise. Leveraging her knowledge, gained through experience and education, she excels in identifying the untapped potential in businesses. From Fortune 500 companies like ABB and Syngenta to small businesses, Lori employs strategic actions to help clients attain their marketing objectives. She infuses her professional endeavors with energy and dedication to empower and educate fellow lifelong learners. Beyond her work guiding clients and teaching agency account executives to excel professionally, Lori enjoys hobbies such as playing hockey, brewing beer with her husband Andy, and embarking on long bike rides for personal challenge. Read more

EPS07:051 [Amy Cook] Weathering The Storm - Being A Small Business

Welcome to the Evolvepreneur (After Hours) Show I am your Special Host Richard Wray Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business. My very special guest today is Amy Cook ... Amy Cook, founder of Stage Marketing, discusses how her agency helps businesses with full-funnel marketing, digital strategies, and experiential marketing. She emphasizes the importance of understanding customer data and not getting distracted by hype around new technologies. While AI tools can help with efficiency, Amy notes that human creativity and personal touches are still needed to build strong connections with customers. Small businesses are discussed, with advice about carefully managing budgets, researching industry benchmarks, and avoiding too-rapid expansion. Amy also talks about how her agency assists healthcare companies in acquiring new facilities to help them grow while maintaining their mission of improving patient outcomes. Read more

EPS06:55 [Michelle Nedelec] ​​​​​​​Business Ownership Secrets to Scaling

Welcome to the Evolvepreneur (After Hours) Show I am your Special Host Mechelle McDonald Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business. My very special guest today is Michelle Nedelec ... Michelle Nedelec, an entrepreneurship expert, discusses doubling business profits while emphasizing individual success definitions and personal reinvention. She underscores the value of systems and automation for scaling without altering core structures, advocating for embracing new technologies. Strategies include process systematization, fractional C-level expertise, and delegating repetitive tasks to empower employees. Nurturing employee innovation and listening to their ideas are vital for streamlined operations. Netilek directs businesses to her website, AwarenessStrategies.com, for additional growth tools and resources. Read more

EPS06:53 [Peter Wright] ​​​​​​​Valuing Life Lessons and Overcoming Adversity

Welcome to the Evolvepreneur (After Hours) Show I am your Special Host Mechelle McDonald Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business. My very special guest today is Peter Wright ... This episode discusses lessons learned from life experiences with guest Peter Wright, who has lived in Africa for 40 years. Peter emphasizes developing curiosity from a young age and persevering through challenges. He lost everything twice but rebuilt successfully. Peter stresses focusing on things one can control and finding happiness from within rather than material things. An impactful story is shared about a content farmer who prioritized peace over possessions. Peter believes sharing one's story can inspire others, advising humility and honesty without shame over past mistakes. Overall, the podcast promotes embracing life's unpredictable changes gracefully and finding purpose beyond career or financial definitions of success. Read more

EPS07:047 [Rachelle C Davis] ​​​​​​​How To Beat AI With Personality

Welcome to the Evolvepreneur (After Hours) Show I am your Special Host Richard Wray Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business. My very special guest today is Rachelle C Davis ... This episode discusses how to use AI assistants like ChatGPT in marketing and content creation. Guest Rachelle C Davis talks about how she leverages ChatGPT to help with tasks like subject lines, rewriting copy, and generating ideas. However, she emphasizes still studying marketing principles and not relying too heavily on AI. Rachelle also provides tips on building an email list, creating lead magnets, and using TikTok to grow a brand. She offers a free online course to help others get started with freelancing and digital products using ChatGPT as a support tool. Read more

EPS06:50 [Lorraine Ball] ​​​​​​​Been There, Done That! Now It's Time To Do It Again!

Welcome to the Evolvepreneur (After Hours) Show I am your Special Host Mechelle McDonald Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business. My very special guest today is Lorraine Ball ... Lorraine Ball discussed her career journey, from teaching English in Israel after college to starting and eventually selling her own marketing business. A highlight was how she learned the importance of regularly evaluating her business to improve processes and prepare it for a potential sale. This included recognizing which parts only had value to her personally versus what could continue without her. The conversation provided valuable lessons on building a sustainable business and having an exit strategy in place. Read more

EPS07:043 [Rich Kozak] ​​​​​​​Clarity: Your Solid Foundation

Welcome to the Evolvepreneur (After Hours) Show I am your Special Host Richard Wray Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business. My very special guest today is Rich Kozak ... This episode discusses branding and business clarity with guest Rich Kozak, an experienced branding consultant. Rich emphasizes the importance of defining a clear brand identity through unique language and positioning yourself to make a positive impact. He recommends finding what brings you joy and defining your brand to achieve the highest impacts for others. Rich's process involves 7 steps to ensure branding aligns everything a business says and does. He helps clients get credit for what makes them stand out and avoid wasting money on unclear marketing. Read more

EPS07:041 [Anton Harrison-Kern] ​​​​​​​Justifying the Effort's Worth

Welcome to the Evolvepreneur (After Hours) Show I am your Special Host Richard Wray Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business. My very special guest today is Anton Harrison-Kern ... Anton Harrison-Kern, an entrepreneur with 11 active businesses, mentors fellow entrepreneurs. He advocates delegating tasks to focus on high-value work. Kern emphasizes hiring for attitude, training for skills, and thinking like customers. He stays disciplined through jiu-jitsu, promoting constant learning and adaptation in his business and mentorship approach. Read more

EPS05:48 [Stephanie Chan] Building a Business While Supporting Aging Parents

Welcome to the Evolvepreneur (After Hours) Show I am your Special Host Christine Campbell Rapin Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business. My very special guest today is Stephanie Chan ... Stephanie Chan, a former lawyer, launched two senior care businesses: Home to Home and MyCarebase Solutions. Initially, building a reputation was tough, but referral marketing and partnerships have helped. She faces the challenge of growing MyCarebase with a limited budget. Her goal is thriving businesses within a year. Stephanie also shared tips for the "sandwich generation" managing aging parents. The podcast delved into her senior care journey and entrepreneurial awareness-building strategies. Read more

EPS06:44 [Paula Cherie] ​​​​​​​Master Risk and Creative Brand

Welcome to the Evolvepreneur (After Hours) Show I am your Special Host Mechelle McDonald Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business. My very special guest today is Paula Cherie ... Photographer and entrepreneur Paula Cherie offers creative empowerment through her Power Breakthrough retreat, emphasizing the confidence-boosting aspect of boudoir photography. Paula underscores the parity of branding and marketing in business and advocates authenticity for brand building. She encourages embracing vulnerability as a path to growth, acknowledging the challenge of focusing amidst numerous business ideas. Paula highlights the significance of mindset over skills for entrepreneurs. Read more